Welcome to Willow Way Bookkeeping
Virtual bookkeeping for small businesses and e-commerce
Smart Books for Smarter Business
Are you a new business owner who needs to start a fresh set of books, but you don’t know where to begin? Or maybe you’ve been in business for a while, have been trying to DIY your books, and you’re not sure whether you’re doing them correctly or are too busy managing your business to devote the time and attention your books need. Or maybe the people who have been keeping your books didn’t really know what they were doing, and your books are a mess. Whatever your situation, are you feeling overwhelmed at the idea of getting your books in order?
If any of these scenarios sound familiar, rest assured that you are not alone. Most folks start a business because they have a product or service that they believe in and want to put out in the world, and they’d like to make a profit while they’re at it. The opportunity to compile data, categorize transactions, research complex situations, stay up-to-date on compliance issues, crunch numbers, and create meaningful financial reports is typically not a motivating factor for starting a business.
And yet, having clean, accurate, tax-ready books – or, in other words, smart books – is vital for understanding the financial health of your business. Whether you’re wanting to scale your business, borrow money for your business, sell your business, understand the financial health of your business, or just file your dang taxes, you need an accurate, current set of books and financial reports. Why do you need them? Because not having proper books and reports puts you at risk for making uninformed financial decisions, filing taxes incorrectly, getting rejected for loans, and being vulnerable to cash flow blindness.
Working with a bookkeeper is truly one of the most important investments you can make for your business. And you don’t want to work with just any bookkeeper. You want a trusted partner who provides exceptional bookkeeping services, someone who possesses the necessary skill set to do the work properly, understands Generally Accepted Accounting Principles (GAAP), is meticulous and detail-oriented, and is genuinely interested in helping you achieve your business goals. You want to work with someone who can help you create and maintain smart books, enabling you to run a smarter business. That’s where Willow Way Bookkeeping comes in.
The Willow Way Approach
Collaborative
At Willow Way Bookkeeping, Cindy Ohly offers more than just number-crunching — she brings a collaborative approach that empowers business owners to feel confident and in control of their finances. She works closely with you to understand your goals, clean up your books, and build systems that support long-term growth. Cindy doesn't just meet expectations — she anticipates needs, solves problems before they grow, and brings clarity to the chaos. With Cindy on your team, your business becomes more organized, more efficient, and better positioned to thrive.
Personalized
Cindy takes a friendly, personalized approach to bookkeeping, tailoring her services to fit your unique business needs and how you run your business. She works collaboratively and iteratively, refining every detail until your books are clear, organized, and aligned with your goals—so you feel confident and in control.
Services Offered
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Set-Up & Catch-Up
Get started right and catch up fast — build a solid financial foundation.
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Monthly Bookkeeping
Monthly bookkeeping keeps your finances clear, current, and tax-ready.
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Clean Up
From chaos to clarity: bookkeeping clean-up that gets you back on track.
Clients Trust Us
Service:
Set-up & Catch-Up
E-commerce, Pet Industry
”I was completely overwhelmed with my finances and didn’t know where to start. Cindy helped me organize my books and even took the time to teach me best practices moving forward.”
—Heather W.
Service:
Clean Up
E-commerce, Retail
”I was too busy to give the much-needed attention to my finances. I didn’t realize just how much I needed Cindy until she walked me through books and showed me the bigger picture.”
—Catherine N.
Service:
Monthly Bookkeeping
Accounting Firm
“My small accounting firm was growing fast, and I needed to find reliable and immediate help. Cindy has become one of my most trusted sources for bookkeeping. She’s also great to work with, which is very important to my business.”
—Tuck N.
“For every minute spent in organizing, an hour is earned.”
—Benjamin Franklin
Get in Touch!
Schedule a free 1:1 introductory discovery session with me to discuss your bookkeeping needs.